Brand & Product Designer Napoli, Italia — 40.85°N

Francesco Tessitore®

I design brands, interfaces and the products they live in — work that doesn't just look right, it performs. Part designer, part operator: I run real businesses, so I design for the bottom line, not the moodboard.

Selected work
01

Selected
Work

Self-initiated concepts & brand systems — where I get to set the brief and answer it without compromise.

Phisios — physics taught through play, app icon and three sport screens ● Real · Apple Developer Academy
(01)

Phisios

UI / UX · iOS App

Case study

A real iOS app from the Apple Developer Academy — learn the physics behind every sport by playing with the real forces.
Studio Napoli — live website ● Real · Founder · Live site
(02)

Studio Napoli

Web Design & Build · Founder

Live ↗

A design studio I co-founded — and the live website I designed and built for it. Brands, websites, products.
(03)

Golfo

Identity · Hospitality

Case study

An identity concept for a Gulf-of-Naples boutique stay — the bay's blue, drawn as a single continuous line.
Sfusato limoncello — concept packaging
(04)

Sfusato

Packaging · Art Direction

Case study

A packaging concept for a limoncello brand built around the Amalfi lemon — craft over cartoon.
Have a brief that deserves the same? Let's talk →

Design is business made visible.

02

About &
Approach

Francesco Tessitore in a Renaissance painting gallery, Napoli In the gallery — where every brief starts.

I'm Francesco — a brand designer based in Napoli. I design identities part-time, with the focus of someone who does it full-heart.

By day I manage hospitality brands and short-term rental properties — pricing, positioning, the words and images that make a stranger choose this place over forty others. That's not a detour from design. It's the sharpest design education I could ask for.

Because I live on the operator's side of the table, I don't design for applause. I design for the metric — the booking, the click, the second glance on a shelf. A logo that wins an award but loses a customer has failed. I build the ones that do both.

BasedNapoli, IT
LanguagesIT · EN · ES
WorkingWorldwide
Since2019
03

What I
Do

Four ways I help brands look like they mean it.

(04) — Let's make something

f.tessitore97@libero.it

Got a brand that deserves better? I take on a few freelance projects at a time. Tell me what you're building.

Email → LinkedIn → Instagram →